MELI Trends: Consumption in Argentina has recovered in recent months

Buenos Aires, 8 October 2024. Mercado Libre surveyed consumer trends on its platform in Argentina to analyze the behavior of its users in a year of profound economic transition.

1. After falling in the first months of 2024, consumption has been steadily recovering since May. This can be seen both in the growth of products sold on the platform and in the total volume transacted in dollars.

In August, Mercado Libre achieved a historical record in units sold, with 20 million products equivalent to 916 million dollars. While in the first months of the year the supermarket category and basic necessities were the only ones that showed year-on-year growth, from May onwards there was strong growth in non-essential product categories, with technology products such as notebooks (+173%), tablets (+91%) and televisions (+59%) leading the rebound in growth of units sold since January... Read more