What are cookies?
Cookies are small files that hold information; they're placed or 'dropped' on your computer when you access websites on your device. The data contained in the cookie can be retrieved by the website that placed them there. They can also be accessed by websites that have been authorised to use them by the site that first dropped them.
Cookie duration
Some cookies only exist for a short period of time and are then automatically deleted by your device. Others last for longer – these are called 'persistent cookies' – and some exist for years unless manually deleted. These can be used to analyse multiple site visits over time or customise the content that's displayed.
First and third-party cookies
Some cookies are set by the website you're visiting; these are called 'first party' cookies. Others may be set by a third party when you use a site – for example, by a tool built into the website.
MercadoLibre and cookies
How we use cookies is outlined below. This cookie notice applies to The MercadoLibre website directly which is managed by Investis on our behalf.
Read more about cookies on the site of the UK Information Commissioner's Office (who regulated data usage).You can also read our privacy notice and get in touch with us about privacy, cookies or data protection.
How we use cookies
We use cookies to make sure you get the best experience from your visit. As well as enabling certain features to work better, cookies also let us collect feedback and information about how you’ve used the site – so we can keep improving it for you. By visiting and using this site, you agree to our use of cookies and other similar technologies.
The 2 main types of cookie we use on our site:
1. Strictly necessary cookies
These cookies are essential – without them you might not be able to get the information or service you've asked for. They're needed for things like logging whether you see error messages – so we can make improvements and fix bugs. Technologies that we use (and that use cookies) to make sure the website functions correctly for you include, at the time of writing, are provided by for example Google Analytics and AWS.
| Name | Description | Expiry | Category |
|---|---|---|---|
| _conv_s | Convert AB testing | 0 Days | Strictly Necessary Cookies |
| _cfuvid | The _cfuvid cookie is used by Cloudflare to distinguish individual users who share the same IP address for the purpose of enforcing rate limiting rules. | 0 Days | Strictly Necessary Cookies |
| _conv_v | This cookie is the visitor-centric cookie that has a lifetime of max 6 months from the last update time. | 0 Days | Strictly Necessary Cookies |
| __cf_bm | The __cf_bm cookie is a cookie necessary to support Cloudflare Bot Management, currently in private beta. As part of our bot management service, this cookie helps manage incoming traffic that matches criteria associated with bots. This is a CloudFoundry cookie | 0 Days | Strictly Necessary Cookies |
2. Performance cookies
These cookies remember choices you've made to personalise the site or are used by us to test site content and functionality with different groups of visitors. They may remember where you are in the site so you can get tailored information, or changes you've made to help you browse, such as increasing the text size. Technologies we use for personalisation or testing include Google Analytics and AWS.
| Name | Description | Expiry | Category |
|---|---|---|---|
| _gaexp | Used to determine a user's inclusion in an experiment and the expiry of experiments a user has been included in. For more information about Google's processing of your personal data, please consult Google's <a href="https://business.safety.google/privacy/" rel="nofollow">Privacy & Terms</a> site. | 0 Days | Performance Cookies |
| _hjTLDTest | When the Hotjar script executes we try to determine the most generic cookie path we should use, instead of the page hostname. This is done so that cookies can be shared across subdomains (where applicable). To determine this, we try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. After this check, the cookie is removed. | 0 Days | Performance Cookies |
| _conv_r | This cookie name is used to hold the referral data for the current visitor, including source name, referral medium, and referrer search terms. It is overwritten each time the visitor comes from a new referrer. | 0 Days | Performance Cookies |
| _uetvid | This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website. | 0 Days | Performance Cookies |
| _ga | This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default it is set to expire after 2 years, although this is customisable by website owners. For more information about Google's processing of your personal data, please consult Google's <a href="https://business.safety.google/privacy/" rel="nofollow">Privacy & Terms</a> site. | 1 Year | Performance Cookies |
| _hjIncludedInSessionSample | This cookie is set to let Hotjar know whether that visitor is included in the data sampling defined by your site's daily session limit. | 0 Days | Performance Cookies |
| _gclxxxx | This cookie is set by Google Analytics and is used to store and track conversions.Google conversion tracking cookie | 0 Days | Performance Cookies |
| _hjIncludedInPageviewSample | This cookie is set to let Hotjar know whether that visitor is included in the data sampling defined by your site's pageview limit. | 0 Days | Performance Cookies |
| _hjAbsoluteSessionInProgress | This cookie is used by HotJar to detect the first pageview session of a user. This is a True/False flag set by the cookie. | 0 Days | Performance Cookies |
| _hjid | Hotjar cookie. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the random user ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. | 0 Days | Performance Cookies |
3. Functionality Cookies
These cookies are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
| Name | Description | Expiry | Category |
|---|---|---|---|
| ajs_anonymous_id | These cookies are generally used for Analytics and help count how many people visit a certain site by tracking if you have visited before. This cookie has a lifespan of 1 year. | 0 Days | Functional Cookies |
4. Targetting Cookies
These cookies are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
| Name | Description | Expiry | Category |
|---|---|---|---|
| ajs_user_id | This cookie helps track visitor usage, events, target marketing, and can also measure application performance and stability. Cookies in this domain have lifespan of 1 year. | 0 Days | Targeting Cookies |
| AID | This cookie name is associated with Google Analytics and Google Ads which is used to link your activities on other devices you have previously logged into using your Google account. Based on this, the ads you see on your devices are coordinated and conversion events are measured. | 0 Days | Targeting Cookies |
| _gat_xxxxxxxxxxxxxxxxxxxxxxxxxx | This cookie is part of Google Analytics and is used to throttle the request rate, limiting the collection of data on high traffic sites.Google Analytics Cookies | 0 Days | Targeting Cookies |
| ajs_group_id | These cookies track visitor usage and events within the website. Cookies in this domain have lifespan of 1 year. | 0 Days | Targeting Cookies |
| _dlt | This cookie is associated with Google's real time bidding advertising exchange. The main purpose of this cookie is targeting. | 0 Days | Targeting Cookies |
| _D9J | This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website. | 0 Days | Targeting Cookies |
| 1P_JAR | This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website. | 0 Days | Targeting Cookies |
| _fbp | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers | 0 Days | Targeting Cookies |
| aam_uuid | This cookie is associated with the Adobe Audience Manager ID - Data Management Platform (DMP). It is used to assign a unique ID when a user visits a website. | 0 Days | Targeting Cookies |
| _lfa | This cookie is used by Leadfeeder to track visitor behavior on the website to build visitor profiles for improving site analytics and marketing effectiveness. | 0 Days | Targeting Cookies |
| anj | This cookie contains data denoting whether a cookie ID is synced with an AppNexus partner. | 0 Days | Targeting Cookies |
| APISID | This DoubleClick cookie is generally set through the site by advertising partners, and used by them to build a profile of the website visitor's interests and show relevant ads on other sites. This cookie works by uniquely identifying your browser and device. | 0 Days | Targeting Cookies |
What about links to other websites and their cookies?
We often link to other sites to give you extra information or services. Where these are provided by a third party, you may leave our website by clicking through to theirs. In this case, the cookies policy set out on the third party's website will also apply. As this won't be controlled by us, you should read their policy to find out what information is being collected and how it's used.
How to control cookies
You can restrict, remove or block cookies through your browser settings at any time. For more information about how to do this, and about cookies in general, visit Your Online Choices.eu. You can also opt out of some advertising-related cookies at Your Ad Choices, the NAI site and at Google.