Mercado Libre delivers stellar Q4 2024 with net revenue of $6.1 billion and net income of $639 million
- On its 25th anniversary milestone,
Mercado Libre surpassed 100 million annual unique buyers on the marketplace and 61 million fintech monthly active users. - In commerce, GMV rose 8% YoY in Q4 to reach $14.5 billion while Items Sold on the commerce platform increased by 27% YoY.
- In fintech, the credit portfolio reached $6.6 billion in Q4, up 74% YoY, with credit cards making the biggest contribution to growth.
Q4 2024
NET REVENUE BILLION ↑37% |
INCOME FROM OPERATIONS MILLION 13.5% |
NET INCOME MILLION 10.5% |
The momentum seen in Q4 is the result of the company's long-term vision of enhancing the marketplace through strategic investments tailored to user experience, assortment, and logistics capabilities. In 2024,
Product and Brand Ads performed well during the peak season, such as Black Friday, with the latter benefiting from expanded availability through the self-service platform. This contributed to advertising revenue growth of 41% YoY (88% FX-neutral) in Q4'24, reaching 2.1% of GMV.
On the fintech front, in Q4 2024 Mercado Pago continued to expand its reach with an increase of 34% in monthly active users, reaching 61 million, and assets under management climbing 129% YoY to $10.6 billion. The credit portfolio reached $6.6 billion in Q4, up 74% YoY, with credit cards making the biggest contribution to growth, supported by improved credit scoring models allowing us to deliver competitive offers. Investments were made to grow the credit card portfolio, which is critical to
“We ended 2024 with strong momentum and look toward 2025 and beyond with great optimism. The strategic investments we’ve made over the years to enhance our value proposition are driving strong financial results and further solidifying our competitive edge. Our ecosystem’s power is increasingly evident, with each component reinforcing engagement across the others. Even after 25 years of growth, we continue to see vast opportunities—from the accelerating shift to online commerce to expanding access to better financial services for millions across the region. Our confidence has never been stronger, and the future looks brighter than ever. As we say at Mercado Libre, the best is yet to come”, said
Financial highlights for Q4 2024:
- Net revenue of
$6.1 billion , rising 37% YoY in dollars and 96% in FX Neutral. - Income from operations reached
$820 million , a 13.5% margin. - Net income reached
$639 million , a 10.5% margin.
Commerce Q4 2024:
- Net revenue from the commerce business in the fourth quarter grew 44% YoY, reaching $3.6 billion.
- Gross Merchandise Value (GMV), the total value of merchandise sold on our platform, rose 8% in dollars YoY to reach $14.5 billion, with a 56% FXN growth.
- Unique buyers surpassed 67 million with a 24% increase YoY.
- Items sold reached 525 million units, rising 27% this quarter YoY.
- More than 95% of shipments in the period were completed within
Mercado Libre's managed network, and 49% of these were delivered within the same & next day.
Fintech Q4 2024:
- Net revenue from
Mercado Pago reached$2.5 billion , up 29% YoY. - Total payment volume (TPV) rose by 33% in dollars YoY to reach
$59 billion . - Monthly active users reached over 61 million in Q4.
- Assets under management grew 129% YoY reaching
$ 10.6 billion in Q4. - Acquiring TPV, which represents all payments processed and settled via
Mercado Pago , both on the marketplace and outside of it (MPOS devices, online payments and QR codes), grew 20% YoY to reach$42 billion . Mercado Pago's credit portfolio grew a significant 74% YoY to reach$6.6 billion , across all geographies.Mercado Pago's credit card portfolio also registered relevant growth of 118% YoY, reaching$2.6 billion .
2024 Full Year Consolidated Results
NET REVENUE BILLION ↑38% YoY Growth |
COMMERCE GMV BILLION ↑15% YoY Growth |
FINTECH TPV BILLION ↑34% YoY Growth |
Financial highlights for Full Year 2024:
- Net revenue:
$21 billion , growing 38% YoY in dollars and 101% YoY in FX Neutral. - Income from operations reached
$ 2.6 billion , with a 12.7% margin. - Net income reached
$ 1.9 billion , with a 9.2% margin.
Commerce Full Year 2024:
- Net revenue from the commerce business in 2024 reached
$12.2 billion , up 48.3% YoY. - Gross merchandise Value (GMV), the total value of merchandise sold, in 2024 reached
$51.5 billion , up 15% YoY. - Annual unique buyers crossed the milestone of 100 million for the first time in 2024, demonstrating higher engagement and frequency as a result of continuous investment in UX, assortment and logistics.
Mercado Libre opened 10 new fulfillment centers and expanded its free shipping offering. - Throughout 2024 Mercado Envios handled 1.8 billion items and 49% of deliveries were completed within the same & next day, groundbreaking in Latin America.
- These achievements are a result of user experience improvements to reduce friction across categories. For example, in the Supermarket category MELI launched the Full Super, a new storefront page that allows better navigation on subcategories of dry groceries. In Fashion, we standardized filters and sizes for purchases and introduced an AI tool that finds similar items, and enabled a better return experience, allowing users to exchange their purchase for a different size at one of the thousands of MELI Places across the region.
Fintech Full Year 2024:
- The Fintech business strategy continued to deliver consistent results in 2024 with net revenue from
Mercado Pago reaching$8.6 billion , up 24.8% YoY. - Total payment volume (TPV) reached
$197 billion , up 34% YoY while total payment transactions (TPN) in 2024 topped 11.4 billion. - Acquiring Total Payment Volume reached
$142 billion , up 23% YoY, a result of our move upmarket and improved services like 1 second processing time. - For Fintech Service users, we continued to enhance our value proposition: MELI+ users with a
Mercado Pago issued credit card get special purchasing conditions during peak season such as 18x installments for high average sales price items. Our credit card users also get extra cashback on their purchases in Meli Dólar, our stablecoin. - Consumer credit and credit card solutions also grew on the back of larger credit limits and improved scoring models.
- To complement a great value proposition from our credit card, users also access attractive returns on deposits in
Brazil ,Mexico ,Argentina andChile , and new investment options.
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