Argentina's Cyber Monday at Mercado Libre: 7 million products sold in the promotional week

• More than 55% of purchases on the platform were made in installments and 68% of the products were delivered within 48 hours. 

• The Supermarket, Health & Sports y Technology and domestic appliance categories showed the highest growth vs. Cyber Monday 2023.

Buenos Aires, 11 November 2024. - Cyber Monday 2024 set a new record at Mercado Libre: 7 million products were sold, 34% when compared to Cyber Monday 2023 and 23% more than during Hot Sale 2024. These results reflect a revival of consumption within the platform, a trend that has been building since the middle of the year, and particularly in the third quarter, when Mercado Libre reached record sales. 

“We just ended a great Cyber Week at Mercado Libre with record sales. During these days, we saw how consumption continues to recover and we found a consumer willing to buy products with higher ticket prices. We registered very marked growth (double digits) in items sold in categories such as Supermarket, Technology and Fashion. This reinforces the continuous advance of the online channel. To achieve these results, we are betting on having a differentiated value proposition based on financing, the possibility of accessing millions of products on offer, coupons with additional benefits and free shipping.” said Adrián Ecker, VP & Commerce Country Manager Argentina and Uruguay at Mercado Libre..

Key facts from the first three days of Cyber Monday:
The 3 most purchased products, measured in unit volume, so far were:
1) Sunscreen
2) Liquid soap
3) Towels
Among the 3 best-selling products by sales are:
1) Air conditioners
2) Smart TV 4K
3) Cell phones

During the event, the most searched words by users were: “Air fryer”, “Air conditioning”, “Wireless headphones”, “Fan”, “Cell phones” and “electric kettle”. The categories with the greatest growth in items sold compared to Cyber Monday 2023 were: Supermarket, with an increase of 53%; Health & Sports, with an increase of more than 43%; Technology and appliances, which grew by 34%; and Fashion & Beauty, with a 32% increase. Of the total purchases, 55% were made in installments. 

About Mercado Libre 

Founded in 1999, Mercado Libre is the leading e-commerce technology company in Latin America. Through its platforms Mercado Libre, Mercado Pago and Mercado Envios, it offers solutions for individuals and businesses to buy, sell, advertise, ship and pay for goods and services online. Mercado Libre serves millions of users and creates an online marketplace for trading a wide variety of goods and services in an easy, secure and efficient way. The site is among the 50 most visited sites in the world in terms of page views and is the mass consumption platform with the largest number of unique visitors in the most important countries where it operates, according to metrics provided by comScore Networks. The Company has been listed on the Nasdaq (NASDAQ: MELI) since its initial public offering in 2007... Read more