Gross revenue of Brazilian e-commerce fell 23% on Friday, compared to 2021, according to analysis by NielsenIQ|Ebit
Seller preparation, with a wide mix of categories, and ecosystem efficiency boosted the results of the largest e-commerce in
Although these categories were a highlight across e-commerce in
“This Black Friday is a good example of why Mercado Livre has maintained profitable sales growth over the last few quarters, despite the market's challenges. With this long-term view, we started participating in promotional dates a little over 2 years ago and continue to improve with each edition. The success of our Black Friday in 2022 is due to the great integration of our ecosystem and synergy with the platform's sellers, which today allows us to have a mix of categories and products that are very adjustable to the moment of the market and to the needs of consumers," highlights
“The constant positive shopping experience increases recurrence and is even more effective on key retail dates, such as Black Friday. We fulfilled our promise and, today, 90% of all products sold in Full have already been delivered to our consumers,” adds Yunes.
The use of Pix continued to grow rapidly in online sales during this week. Also from Sunday (20.11) to Sunday (27.11) the transaction volume of this means of payment in online stores (outside the Mercado Livre platform) grew 52% compared to the same period of the previous year.
The categories that stand out in the volume of online transactions via Pix were Electronics, Services, Fashion, Health & Wellness and Tiqueteira (tourism, events and entertainment), respectively.
“The fashion category, one of the most sought after this Black Friday, represented a 49% increase in sales with Pix this week,” analyzes Daniel Davanço, senior director of payments for companies at Mercado Pago. “We see in these data the union of two important highlights of this edition of the event: the increase in consumer interest in fashion items and accessories and the growth in the relevance of the instant payment method,” completes Davanço.
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Source: MercadoLibre, Inc.